Donna Thompson Braden, a marketing and communications professional with more than 25 years' experience, has been named director of Marketing, Communications and Consumer (MCC) for Atrium Health Floyd.
Braden will oversee the daily operations of the MCC team for Atrium Health Floyd , which covers Floyd Medical Center in Rome, Polk Medical Center in Cedartown and Cherokee Medical Center in Centre, Alabama, as well as the organization's primary care and urgent care network, ancillary and outpatient services. She replaces Haley Walker, who is leaving the organization to pursue other interests.
An Atrium Health Floyd teammate for 25 years, Braden previously served as assistant director of public relations at Floyd. She has extensive experience in brand management, vendor relationship development, media placement, event planning, graphic design, writing, photography and creative videography. Prior to joining Floyd, she worked as a reporter and feature writer for the Dalton Daily Citizen-News, in Dalton, Georgia.
Braden is a native of Douglas, Georgia. She earned her bachelor's degree in communications from Berry College in Rome. She completed an internship with Ketchum Public Relations in Atlanta, serving on a team that promoted national client accounts at the 1996 Summer Olympics.
She is a past president and a current board member of the Georgia Society for Healthcare Marketing and Public Relations, which recognized her in 2014 and 2018 for outstanding leadership and service.
She and her husband, Chad, live in Rome. They have one son, Carson. She is a member of St. Mary's Catholic Church and serves on the advisory board for St. Mary's Catholic School.
About Atrium Health Floyd
Since 1942, Floyd, now Atrium Health Floyd, has provided affordable, accessible care in northwest Georgia and northeast Alabama. Today, Atrium Health Floyd is a leading medical provider and economic force. As part of the largest, integrated, nonprofit health system in the Southeast, it is also able to tap into some of the nation's leading medical experts and specialists with Atrium Health, allowing it to provide the best care close to home – including advanced innovations in virtual medicine and care. At the hub of these services is Floyd Medical Center, a 304-bed full-service, acute care hospital and regional referral center. Atrium Health Floyd employs more than 3,400 teammates who provide care in over 40 medical specialties at three hospitals: Floyd Medical Center in Rome, Georgia; Floyd Cherokee Medical Center in Centre, Alabama; Floyd Polk Medical Center in Cedartown, Georgia, as well as Floyd Behavioral Health Center, a freestanding 53-bed behavioral health facility, also in Rome; and a primary care and urgent care network with locations throughout the service area of northwest Georgia and northeast Alabama.
About Atrium Health
Atrium Health is a nationally recognized leader in shaping health outcomes through innovative research, education and compassionate patient care. Based in Charlotte, North Carolina, Atrium Health is an integrated, nonprofit health system with more than 70,000 teammates serving patients at 40 hospitals and more than 1,400 care locations. It provides care under the Atrium Health Wake Forest Baptist name in the Winston-Salem, North Carolina, region, as well as Atrium Health Navicent and Atrium Health Floyd in Georgia and Alabama. Atrium Health is renowned for its top-ranked pediatric, cancer and heart care, as well as organ transplants, burn treatments and specialized musculoskeletal programs. A recognized leader in experiential medical education and groundbreaking research, Wake Forest School of Medicine is the academic core of the enterprise, including Wake Forest Innovations, which is advancing new medical technologies and biomedical discoveries. Atrium Health is also a leading-edge innovator in virtual care and mobile medicine, providing care close to home and in the home. Ranked nationally among U.S. News & World Report's Best Hospitals in eight pediatric specialties and for rehabilitation, Atrium Health has also received the American Hospital Association's Quest for Quality Prize and its 2021 Carolyn Boone Lewis Equity of Care Award, as well as the 2020 Centers for Medicare & Medicaid Services Health Equity Award for its efforts to reduce racial and ethnic disparities in care. With a commitment to every community it serves, Atrium Health seeks to improve health, elevate hope and advance healing – for all, providing more than $2 billion per year in free and uncompensated care and other community benefits.