Big Latch On to Take Place During World Breastfeeding Week
ROME, Ga., July 25, 2025 – Atrium Health Floyd will celebrate World Breastfeeding Week by honoring the challenging work of breastfeeding and pumping moms.
The Big Latch On is a free breastfeeding awareness event scheduled for Aug. 2 from 10 a.m. to noon at the Family Birth Center waiting area on the third floor of Atrium Health Floyd Medical Center.
The event will include door prizes and light refreshments. Breastfeeding moms and those who are pumping are invited to come and use the provided space. Information about breastfeeding will also be available. Children, partners and members of the Moms Circle support group are welcome.
“The breastfeeding journey, while a profoundly special bonding experience between mother and child, is often accompanied by its unique set of challenges," said Kellie Pearson, director of Women's and Children's Services at Atrium Health Floyd.
“World Breastfeeding Week has a clear mission: to foster community support for breastfeeding mothers and integrate breastfeeding seamlessly into daily life," Pearson added. “The Big Latch On highlights the importance of breastfeeding and demonstrates powerful solidarity and mutual encouragement among the global breastfeeding community."
The event will include raffle prizes, refreshments and giveaways.
Those who plan to attend are encouraged to register here.
Click here to learn about the breastfeeding services and support available at Atrium Health Floyd Medical Center.
About Atrium Health Floyd
The Atrium Health Floyd family of health care services is a leading medical provider and economic force in northwest Georgia and northeast Alabama. Atrium Health Floyd is part of Charlotte, North Carolina-based Advocate Health, the third-largest nonprofit health system in the United States, created from the combination of Atrium Health and Advocate Aurora Health. Atrium Health Floyd strategically combined with Harbin Clinic in 2024 and employs more than 5,200 teammates who provide care in over 40 medical specialties at four facilities: Atrium Health Floyd Medical Center – a 361-bed full-service, acute care hospital and regional referral center in Rome, Georgia; Atrium Health Floyd Polk Medical Center in Cedartown, Georgia; and Atrium Health Floyd Cherokee Medical Center in Centre, Alabama; and Atrium Health Floyd Medical Center Behavioral Health, also in Rome. Together, Atrium Health Floyd and Harbin Clinic provide primary care, specialty care and urgent care throughout northwest Georgia and northeast Alabama. Atrium Health Floyd also operates a stand-alone emergency department in Chattooga County, the first such facility to be built from the ground-up in Georgia.
About Advocate Health
Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. Advocate Health is nationally recognized for its expertise in heart and vascular, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs more than 160,000 teammates across 69 hospitals and over 1,000 care locations and offers one of the nation's largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to redefining care for all, Advocate Health provides more than $6 billion in annual community benefits.